Laufer Trucking
Services Provided
Laufer Trucking was running one website to do two jobs — recruit drivers and win freight customers — and it was losing on both. We rebuilt it from the ground up around two focused pillars, each engineered to dominate its own corner of search: one that turns job-seekers into applicants, one that turns shippers into quote requests. Every existing backlink was preserved, so years of hard-won search equity carried straight through the transition instead of being thrown away. We delivered a complete brand book, 20 launch articles built to capture featured snippets and get cited in AI search, role-specific driver landing pages with instant-apply forms, and a separate "Get a Quote" path wired straight to the commercial team. Both sides of the business now have a site built to be found, built to convert, and built to compound month after month.
Before & After
Outcome
"A modern, mobile-first site that finally pulls its weight on both fronts — filling the truck seats that keep freight moving, and turning shippers into quote requests. Low competition on the keywords that matter, paired with a fully preserved backlink base, positions Laufer for serious ranking movement in 6–9 months, well ahead of the usual timeline. Driver applications and freight inquiries now land with the right team the moment they come in, no leads lost in an inbox. And from day one, Laufer has full visibility into exactly where their traffic, applicants, and customers are coming from."
"We found Greatwave through a referral and initially engaged them to explore SEO and Facebook marketing services. From the very beginning, we were impressed by Dee and Aaron's expertise. Within an hour, they had identified valuable keywords and opportunities specific to our industry, demonstrating a level of knowledge that immediately gave us confidence. At first, we weren't planning to rebuild our website. However, after discussing our options and evaluating our existing site, it became clear that we weren't positioned to compete effectively in today's digital environment. We decided to trust Dee and Aaron's advice and move forward with a complete website rebuild—a decision we couldn't be happier with. Our new website is amazing. It's visually appealing, content-rich, and does an outstanding job representing who we are as a company. Even more impressive, the entire project was completed in about a month from start to finish. Today, we're proud to direct customers and prospective employees to our website to learn more about our business. We look forward to seeing where our partnership with Greatwave takes us as we continue to grow our marketing efforts together."
Krista Laufer
Assistant VP